Motoring journalism, publication editing and brand copywriting.
My writing has appeared in The Guardian, the Financial Times, Wallpaper*, Car Design News and Bentley Magazine, among other titles.
Syndicated weekly motoring columns for the business daily CityAM and Metro International, alongside interviews, test drives, features and profiles.
Role: Motoring Editor
As editor, writer and creative director, I produced B2B publications for automotive clients, including trend reports, designer profiles, interviews and brand histories.
Role: Editor & Digital Lead, 2012 – 2018
Clients
Abarth, Alfa Romeo, Aston Martin, Bentley, Citroën, Fiat, Lexus, Maserati, Mazda, Mini, Nissan and Renault.
I was managing editor and creative director of the VinFast brand design book, the publication that introduced Vietnam’s first volume car manufacturer. I wrote and edited the book and managed the creative team from concept to launch.
Role: Managing Editor & Creative Director, 2018
Launch
Paris Motor Show, 2018.
I led content for the launch of Volta, setting up its brand content formats and growing a team of freelance editors.
Role: Head of Content, 2020 – 2021
Content decisions
I planned, commissioned and wrote both commercial and editorial copy for the new publication.
Through my consultancy, I have written copy and advised on brands for automotive, engineering and retail clients.
Role: Content Design & Copywriting, 2006 – Present
Selected projects
Brand consultancy and a launch microsite for Mazda Europe (with LBi), marketing materials for Kia Motors, the Arup Engineering Design Yearbook and the launch of Morrisons’ wine e-commerce site.
I led content and communications for the relaunch of a pharmaceutical and medical supply company and the launch of its UV-C ozone disinfection robots.
Role: Lead Copywriter & Brand Consultant, 2020
Content decisions
I developed a multi-market communications strategy, named products and wrote brand and product copy explaining chemical, physical and medical concepts to readers without a scientific background.
Co-author of a guide to the car design process, published in two editions.
Role: Co-author
Editions
First edition 2004, second edition 2009.