Content & UI design

01 – Expedia Group

Making generative AI travel recommendations easier to understand

Working with machine learning and data science teams, I designed and refined prompts and product language for personalised travel recommendations. The challenge was to make generated suggestions relevant and useful while keeping the experience clear and trustworthy.

Result: Testing and analysis showed that my content changes improved conversion.

AI content designPrompt engineeringWeb & app

Content decisions

I worked on how recommendations were introduced and explained, including labels such as “You were interested in this property”, “Extra savings just for you” and “Highlights for your 4-night trip”. “You were interested in this property” connects the recommendation to an earlier action; “Highlights for your 4-night trip” gives it a specific trip context. Both explain relevance without relying on a generic recommendation label.

Expedia – Choose stay results with personalised savings — Choose stay

Expedia – Arlo SoHo property highlights — Trip highlights

Expedia – about this property and area — Area

Expedia – compare stays table — Compare stays

02 – Qatar Airways

Content design across the Qatar Airways digital experience

Embedded in the UX team, I led mobile content design and worked directly with the client across the design process. My work covered journeys, UX writing and microcopy, helping customers navigate booking, trip management and loyalty features.

Role: Lead Content Designer / UX Writer

UX writingMicrocopyMobile app

Content decisions

I wrote clear prompts at important decision points, including “Let’s start your trip”, “Don’t see your trip? Add your booking” and “Avios are almost yours”. “Don’t see your trip? Add your booking” pairs a recognisable situation with a direct action. It gives customers a next step when their trip is missing from the list.

Qatar Airways – F1 fans offer booking — Campaign offer

Qatar Airways – My trips with Privilege Club prompt — My trips

Profile

Qatar Airways – Privilege Club digital card on web — Digital card · web

03 – Chroma

A portfolio and client-review platform for filmmakers

Chroma is an independent product project focused on filmmaker portfolios, video hosting and private client review. My work covers product definition, interface and content design, development and infrastructure.

My role: Product designer and developer · Status: In development

Product strategyUX and content designWeb development

Chroma – homepage hero, “Your Community in Motion”

04 – Kitchen Wizz

Your recipes, organised and ready to cook

Kitchen Wizz brings saved recipes into one searchable place. Add a recipe from a link, photo or text, adjust quantities and measurements, plan meals and build a grocery list. I designed the experience and developed the app, from information architecture to working product.

My role: Product designer and developer · Status: In development and testing for iOS

React Native / ExpoFirebaseGemini API

Content decisions

The interface uses task-based labels: “Convert”, “Recipes” and “Groceries”. Each names something the cook wants to do or find, while measurement conversion and meal planning sit within the cooking workflow.

05 – EatLog

Just say what you've eaten to log a meal.

EatLog is a voice-first food diary. Say what you ate and review estimated calories, protein, carbohydrates, fat and fibre alongside daily targets and water intake. I designed and built the experience around making food logging quicker and easier to understand.

My role: Product designer and developer · Status: In development

Voice inputData visualisationiOS

Content decisions

The meal entry flow starts with a spoken description, then presents an entry to review and edit. The Today and Insights screens separate daily tracking from longer-term patterns.

EatLog landscape weekly view — Landscape – every nutrient side by side

Making generative AI travel recommendations easier to understand

Content design across the Qatar Airways digital experience

A portfolio and client-review platform for filmmakers

Your recipes, organised and ready to cook

Just say what you've eaten to log a meal.

Let’s make your product easier to understand and use.